Privacy Policy

1) Information We Collect

We collect information in three main ways: (a) you provide it to us, (b) it’s collected automatically, and (c) we receive it from others to operate our Services.

a) Information you provide

• Account details (name, company, email, phone, password).
• Profile and shipping/billing addresses.
• Order details and custom project specs (product type, dimensions, artwork, notes).
• Payment information (processed by our payment providers; we do not store full card numbers).
• Communications (support requests, survey responses, design notes).

These categories are consistent with what many packaging retailers collect to fulfill orders and support accounts.

b) Information collected automatically

• Device and usage data (IP address, browser type, pages viewed, timestamps).
• Cookies and similar technologies (to remember your cart, analyze site performance, and personalize).

Well-known packaging sites use cookies for site functionality and analytics; we follow a similar approach.

c) Information from service providers & partners

• Shipping updates from carriers, payment confirmations from processors, and limited insights from analytics/advertising partners (in line with our settings and your choices).

2) How We Use Your Information

We use your information to:

• Provide the Services: process orders, produce custom packaging, ship products, and maintain your account.
• Show your orders & invoices: if you create an account, you can view current and past orders, invoices, shipping addresses, emails, and phone numbers associated with your purchases within your dashboard. (You can request corrections—see “Your Rights & Choices.”)
• Customer support & design help: answer questions, assist with dielines/artwork, and troubleshoot issues.
• Improve our Services: analyze usage and performance, test features, and enhance site reliability.
• Marketing (optional): send product updates or promotions; you can opt out at any time.
• Security & legal: prevent fraud, enforce terms, and comply with law.

These purposes mirror common uses disclosed by comparable packaging companies.

3) How We Share Information

We do not sell your personal information. We share it only as needed:

• Service providers: printers/production partners, payment processors, shipping carriers, customer support tools, analytics, and cloud hosting. They must use data only to provide services to us.
• Business operations: to fulfill orders, deliver shipments, and provide account features (like showing your invoices).
• Legal & safety: if required by law or to protect rights, property, or safety.
• Business transfers: in a merger, acquisition, or asset sale, subject to this Policy.

4) Cookies & Analytics

We use cookies and similar technologies to:

• Keep you signed in, remember cart contents, and enable checkout.
• Measure site traffic and performance to improve our Services.
• Personalize content and (where applicable) advertising.

You can control cookies in your browser; note some features may not work without them. Our approach aligns with industry practice among packaging retailers.

5) Retention

We keep personal information only as long as necessary to provide the Services (for example, order history and invoices for accounting/recordkeeping), resolve disputes, enforce agreements, and comply with legal obligations.

Comparable policies maintain order records and limited account details for these reasons.

6) Security

We use administrative, technical, and physical safeguards designed to protect personal information (e.g., encryption in transit, access controls, and vendor due diligence).

No system is perfectly secure; please use unique, strong passwords and keep your account details confidential. Practices mirror those stated by similar providers.

7) Your Rights & Choices

You have options to manage your information and preferences:

Email preferences

You can unsubscribe from marketing emails at any time (transactional messages like order updates may still be sent).

Account information

You can access or update your profile, shipping addresses, emails, phone numbers, and view orders and invoices in your account dashboard. Contact us to correct inaccuracies you can’t edit.

California residents (CCPA/CPRA)

You may have rights to:

• Know/access the categories and specific pieces of personal information we collect,
• Delete certain information,
• Correct inaccurate information,
• Limit the use/disclosure of sensitive personal information, and
• Opt out of certain sharing for cross-context behavioral advertising.

We honor these rights as applicable and will verify requests. Guidance for these rights is outlined by California’s privacy regulator; we follow comparable practices to those described by packaging peers.

EEA/UK residents (GDPR)

Depending on the lawful basis for processing, you may have rights to access, rectify, erase, restrict or object to processing, and data portability; and to lodge a complaint with your data protection authority.

We will identify a lawful basis (e.g., contract performance for orders, legitimate interests for site safety, consent where required). European Data Protection Board guidance informs our approach.

To exercise rights, please contact us (see “Contact Us”). We may request information to verify your identity and we’ll respond within the timeframes required by law.

8) Children’s Privacy

Our Services are not directed to children, and we do not knowingly collect personal information from children. If you believe a child has provided us information, contact us so we can delete it consistent with applicable law. This mirrors typical industry statements.

9) International Transfers

If you access the Services from outside the country where our systems or providers are located, your information may be transferred to—and processed in—countries that may have different data protection laws than your home country. We implement appropriate safeguards where required.

10) Third-Party Links & Tools

Our site may link to third-party websites or embed third-party tools (e.g., payment, analytics, design previewers). Their privacy practices are governed by their own policies. Please review those notices carefully. This is standard among major packaging sites.

11) Changes to This Policy

We may update this Policy to reflect operational, legal, or regulatory changes. We’ll post the updated date at the top and, if changes are material, we’ll provide additional notice as required.

12) Contact Us

ARO Connection

1346 Rankin St., Troy, MI 48083, United States

Email: info@aroconnection.com

Phone: 248.633.3525

If you have questions about this Policy, your account, orders, or invoices, or you’d like to exercise your privacy rights, contact us using the details above.